Tough Kookie’s primary aim is to enable and empower young people into fashion promoting both a moral and social responsibility locally and worldwide. Tough Kookie’s aims to retail products that wont have a negative impact on the environment, world or child poverty. Tough Kookie is looking to make a difference and are looking for customers, employees, tutors to do the same. Tough Kookie has begun a major initiative, to help stop child slavery in Uzbekistan (amongst other environmental and social disasters that are happening on a unimaginable scale).

Tough Kookie will begin to ensure all our garments, in order to assure consumers that the cotton does not originate from Uzbekistan, which is the world’s second largest exporter of raw cotton.

Tough Kookie has an opportunity, even if not a responsibility, to raise awareness and promote consumer action on issues where we feel strongly - such as the state orchestrated child slavery in Uzbekistan. And the situation in Uzbekistan is hideous – the state torturing dissenters by dipping them in boiling water! If a person knew they were clothed in Uzbek cotton, their skin would crawl.
If we can positively promote a social and moral responsibility we may cause consumers to question the T-shirts they buy and so switch them on to cotton T-shirts which guarantee that certain positive social and environmental conditions are met.” “There are many charities and individuals raising awareness of these critical issues, but they are all outside of our industry looking in; it takes the people personally and intimately involved in the cotton industry to make a stand, and it is us who can make the difference.”

We are currently delivering a new course in Social and Moral responsibility to young people in sixth forms to help Tough Kookie promote the three ‘R’s, Respect for yourself, Respect for others and Responsibility in your decisions. We also look to train the sixth form students to then work with younger students in their school promoting the three ‘R’s.

Other fashion related courses include Photographic and theatrical make up, hair styling, organising a fashion show, graphic design and creating a fashion design to name a few.

For more information on courses near you or if you would like the opportunity to teach others contact michael@toughkookie.com.